A form of accommodation that is “just a little different”
Located a few steps away Kyobashi station on the Tokyo Metro Ginza Line. an/other TOKYO welcomes its grand opening in a convenient spot within walking distance to Tokyo station and Ginza. It is a newly introduced brand of accommodation.
This 10-story building comprises a hotel, a cafe and a restaurant. Out of all 200 rooms, 64 rooms are compartment room types; the other 136 rooms are cabin rooms separated by sizes: S-M-L respectively. It is an accommodation with minimal space that includes a bed and a desk, and a shared area of lavatories and shower rooms. Its facilities, whilst compact, are arranged as to envelop its users with comfort and ease; its interior, painted in a single theme color throughout the building, greige, is stylish and soothing as well.
Given that you can stay at this location at a reasonable price, it will be a place that can be used in a variety of ways; not only for travel use, but also for people living in the city center. For instance, on late nights after drinking parties, or as a place for power naps in the spare moments between busy days, and so on. It can be a means to enjoy life in the city more freely.
CAFÉ an/other on the 1st floor, which is easily accessible from the street, and restaurant EAT an/other on the 2nd floor, which opened together with the hotel reception, each display a different charm. Inside a greige-colored modern interior, served by ex-chefs of prominent hotels, is traditional Japanese-style western cuisine (yoshoku). Here there are many ways to enjoy: to be entertained with a course meal, or to take pleasure in wine tasting and Yoshoku dishes.
An/other TOKYO is just what its catchphrase implies: “a little different, and a little new”. It will be a place where the “standard” or the “norm” is slightly freshened, whilst also encapsulating both comfort and trendiness.
Moving towards a world “just a little” different by expanding another
JARVIS Inc. President and Representative Director, Ando Takeshi
At long last, the unveiling of an/other TOKYO. It is the first accommodation brand from us, JARVIS. This establishment will create “another” experiences and an “another” place, at a central location near Tokyo station.
In a traditional 3-star hotel approach, it was common for hotels to mass produce their own facilities, but our goal is not to build countless hotels with the name of an/other. What we see is a vision of business expansion that broadens an/other.
The output is that we are not dedicated only to developing our own hotel brands. In the future, we are planning to provide backup support such as brand development, creative consulting, marketing and finance. A hotel is a public apparatus. We hope that an/other TOKYO would be a place that fulfills a cultural role. In that sense as well, we are using "accommodation" as a term to describe ourselves rather than a hotel.
The “accommodation” that we took on, has two major meanings. One, needless to say, is the spirit of hospitality; secondly, in the context of widespread use of our business model, is to provide another sense of values to the world. We would like to move on to the next stage, which is a little different than before, with all the customers we will meet henceforth. That is what our catchphrase “a little different, and a little new” represents: a little brush up of existing values. That is not some sharpened, cutting edge era; but a brush up of universal values that can be accepted by anyone. That is the kind of experience we seek. We should aim for a worldview in which the accumulation of "another" creates different expressions and values from the past.
Although an/other TOKYO is just opened, new announcements are already underway. We ask that you look forward to our challenges ahead.
JARVIS Inc. President and Representative Director
Born in Fukuoka prefecture, raised in Miyazaki prefecture. He was in charge of projects involved in domestic development of foreign resort and city hotels and the development of Walmart stores at a foreign-affiliated building design company. After that, Ando also worked as a business producer and project director at a real estate company and a hotel management company inside and outside Japan. As a real estate investment and development services consultant, he has worked on new business development, financing, project management, support for domestic and Southeast Asian expansion for hotel brands, and asset management for investors.
Photographer: Yoshikazu Shiraki
Editor: Sawako Akune / GINGRICH
Writer: Shota Kato / OVER THE MOUNTAIN